Tuesday, April 12, 2011

Recap of April's Program

Wow! What an excellent meeting! It was a pleasure to have Trevor Dickerson speak about growing your business using the "big three" social media avenues - Facebook, Twitter and Foursquare. Let's recap!

April's Presentation:

He may only be 22 years, but this kid has it going on. Here's a (brief) bio:
  • Owns RVAMediaWorks, which specializes in website design, print designs and voice work 
  • Founded and maintains blog that attracts more than 35,000 visitors per month on average (www.downtownshortpump.com)
  • Voted Richmond's 2010 Up-And-Comer by RVA Magazine
  • Sophomore at VCU (currently not enrolled in classes but is planning to return in the fall)
Most of us already know about Facebook and Twitter, but it was really interesting to learn more about Foursquare, which as Trevor put it, is the "little brother of the three."

Instead of listing content that can be found in the PowerPoint presentation available below, here's a list of noteworthy ideas Trevor mentioned during his presentation:

  1. People like the fact that you're being you. Find your inner voice and let your personality shine online. Oh, and people remember really nice people.
  2. You can use social media for small things, like asking your friends which pizza place is the best, or for bigger things like changing the world. People are now asking questions like "How can I change my country? - and using social media to make it happen.
  3. Use social media to put ideas in people's heads. Then, post regularly and consistently to make sure you stay on top of their minds. (genius)
  4. Like, and be liked. By liking or recommending people, places or things, you're really endorsing that person, place or thing. It's stamp or seal of approval, and it has the power to influence. It's really important to make it as easy as possible for people to like your service or product. The easier you make it, the more they'll do it. Kudos!
What are your thoughts? If you attended this Program & Luncheon, what did you take away? Did you learn anything new, or have anything to add? 

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