Topic: Part 2: Corporate Marketing Integration: Merging Traditional and Digital Media
Speakers: Jesson Zafar and Sara Lowery Anderson
Date: Thursday, February 2, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Location: H&A Architects & Engineers, 4800 Sadler Road, Suite 300, Glen Allen, VA 23060
Description: Corporate Marketing Integration: Merging Traditional and Digital Media
In our evolving "digital world" - companies and organizations are faced with how to integrate traditional marketing methods with the many new digital media resources that continue to appear on the web.
During our February luncheon, come for an expanded follow up on last month's program on Search Engine Optimization and Social Media marketing and learn how your firm or organization can make the most of this new digital marketing technology.
About Our Speakers:
Jesson has over seven years of marketing experience with a focus on new media and digital technology. He previously worked for several companies in the architecture, engineering and construction industries in marketing and business development roles. Currently, he serves as the SEO Specialist for Southern States Cooperative, Inc., a billion dollar company with over 900 retail locations in the United States. His responsibilities include managing corporate strategy and production for all Search Engine Marketing & Online Advertising.In addition, he is the Owner & Creative Director of The Orange Marketing Group, a marketing consulting company for small to mid-sized businesses. Jesson has a BA in Business Communication from James Madison University.
Sara Lowery Anderson
So the story goes, Sara has been comfortable talking to and in front of strangers since she was a chatty and curious child. Perhaps this explains her passion for communication in any and all forms. In her roles as a marketing professional, Sara has coordinated initiatives for the production of marketing collateral and proposals, strategic teaming communication, business development, market research, and more. A social media advocate, Sara enjoys driving the initiatives for a substantial social media marketing strategy for forward-thinking firms and organizations.Sara is the acting Online Community Coordinator for Southern States Cooperative and enjoys managing the corporate Social Media Initiatives and helping to drive the related marketing strategies that push Southern States’ positive messages out to their current and potential customers. She holds a Bachelor’s of Business Administration in Marketing with a concentration in Business to Consumer and a Minor in Conflict Analysis and Mediation Studies from James Madison University in Harrisonburg, Virginia.
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