April Program and LuncheonTopic: Search Engine Optimization (SEO) for Content Writers
Date: Thursday, April 4
Speaker: Kris Spisak
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Register: Register at iabcrichmond.com by Tuesday, April 2
Creating strong content on the web is a must, but ensuring that content is seen should also be of the highest priority. What was once a service of programmers has shifted to the hands of content writers. Proper keyword placement, embedded links, and other SEO techniques can enhance any site's traffic. Applying these methods while keeping a focus on strong writing is often where marketing departments fall short. Search Engine Optimization combined with fluid, well-written communications is key.
With a B.A. from the College of William & Mary and a M.L.A. from the University of Richmond, Kris began her career as a college writing instructor. She taught at Virginia Commonwealth University, the University of Richmond, and two central Virginia community colleges before shifting her focus away from the classroom.Her business publications range from local press releases to eCommerce copy for international retailers, and her personal publications include short fiction in Dark Sky Magazine, a former column in R Home, and academic research within the archives of the Richmond History Center. She is a member of the International Association of Business Communicators and on the James River Writers Board of Directors.