Tuesday, April 16, 2013

MAY PROGRAM AND LUNCHEON

Topic: "Better Communications Across All Generations"
Date: Thursday, May 2
Speaker: Matt Thornhill, Founder and President of The Boomer Project
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Register: Register
by Tuesday, April 30

Description
Based on proprietary research, this provocative, engaging and entertaining presentation will open your eyes and mind on how to better design effective communications to reach all generations in both the workplace and marketplace.

During our May program, Matt Thornhill, Founder and President of the Boomer Project, will share specific strategies, tactics and approaches to more effectively connect with Boomers, Gen Xers and Millennials.


About our speaker
In the last ten years, Matt Thornhill has successfully built the Boomer Project into the nation's leading authority on marketing to today's Boomer Consumer.

The Boomer Project clients include Walmart, Google, AARP and Lowe's Home Improvement. More recently, the Boomer Project as developed a new training program designed to raise awareness about generational diversity in the workplace called GenerationsMatter.

Matt is routinely featured in stories about generations and Boomers in The Wall Street Journal, TIME Magazine, USA Today, CBS Evening News and NPR's Morning Edition. He co-wrote, Boomer Consumer, an award-winning business book, and he writes the Viva the Vital op/ed column for The Richmond Times-Dispatch.

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