IABC/Richmond

March Program and Luncheon

2012-01-29T09:00:00.001-05:00

Lessons Learned from Communicating in a Crisis: Staying Calm when the Earth Shakes Your Workplace Apart

Speaker: Dr. Deborah Pettit, Superintendent of Louisa County Public Schools
Date: Thursday, March 1, 2012 Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Location: H&A Architects & Engineers | Click here to view map
Register: Click here to register by February 28

Dr. Deborah Pettit Superintendent of Louisa County Public Schools, will share some of the challenges she faced after the 5.8 magnitude earthquake struck the little town of Mineral and made two schools completely unusable. As the central spokesperson for the crisis, she had to provide ongoing information on a timely basis to a wide variety of audiences.

Dr. Pettit will give tips about how to handle crisis communications and how to deal with local and national news as well as other media sources.

We’ll learn:
• If she followed a crisis communication plan or whether she had to wing it
• Her support system for getting information
• Her role in helping the county come together quickly to resolve a bad situation

About Our Speaker:

Throughout her educational career, Dr. Pettit has served as a teacher, reading specialist, principal, central office administrator, and now the Division Superintendent for the past five years. She received a Master’s Degree in Reading and a Doctorate in Instruction from The University of Virginia and has served as an adjunct professor for UVA as well.

It is Dr. Pettit’s goal as Superintendent to support teachers and staff as they provide a world class education for our students. In efforts to maintain a close relationship with the school’s staff members, Dr. Pettit personally makes a weekly visit to each school, takes pictures of students and teachers at work, and then sends a letter by email about those visits. She also shares these experiences with her local community by posting the same information, along with a slide show, on the school division website. In addition, it is Dr. Pettit’s joy to attend as many school events as possible, so that she can get to know the families whom the local school system serves.

One of Dr. Pettit’s greatest pleasures in life is spending time with her grandchildren – Moriah, age 9 and Mack, age 4.

Mark your calendars! Join us for our upcoming programs on April 5, May 3 and June 7.

February Program and Luncheon

2012-01-25T21:32:00.020-05:00

Topic: Part 2: Corporate Marketing Integration: Merging Traditional and Digital Media
Speakers: Jesson Zafar and Sara Lowery Anderson
Date: Thursday, February 2, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Location: H&A Architects & Engineers, 4800 Sadler Road, Suite 300, Glen Allen, VA 23060

Description: Corporate Marketing Integration: Merging Traditional and Digital Media
In our evolving "digital world" - companies and organizations are faced with how to integrate traditional marketing methods with the many new digital media resources that continue to appear on the web.

During our February luncheon, come for an expanded follow up on last month's program on Search Engine Optimization and Social Media marketing and learn how your firm or organization can make the most of this new digital marketing technology.

About Our Speakers:

Jesson Zafar

Jesson has over seven years of marketing experience with a focus on new media and digital technology. He previously worked for several companies in the architecture, engineering and construction industries in marketing and business development roles. Currently, he serves as the SEO Specialist for Southern States Cooperative, Inc., a billion dollar company with over 900 retail locations in the United States. His responsibilities include managing corporate strategy and production for all Search Engine Marketing & Online Advertising.In addition, he is the Owner & Creative Director of The Orange Marketing Group, a marketing consulting company for small to mid-sized businesses. Jesson has a BA in Business Communication from James Madison University.

Sara Lowery Anderson

So the story goes, Sara has been comfortable talking to and in front of strangers since she was a chatty and curious child. Perhaps this explains her passion for communication in any and all forms. In her roles as a marketing professional, Sara has coordinated initiatives for the production of marketing collateral and proposals, strategic teaming communication, business development, market research, and more. A social media advocate, Sara enjoys driving the initiatives for a substantial social media marketing strategy for forward-thinking firms and organizations.Sara is the acting Online Community Coordinator for Southern States Cooperative and enjoys managing the corporate Social Media Initiatives and helping to drive the related marketing strategies that push Southern States’ positive messages out to their current and potential customers. She holds a Bachelor’s of Business Administration in Marketing with a concentration in Business to Consumer and a Minor in Conflict Analysis and Mediation Studies from James Madison University in Harrisonburg, Virginia.

View the Presentation:

Corporate Marketing Integration: Merging Traditional And Digital Media

View more presentations from IABCRichmond

April Program and Luncheon

2012-01-25T11:38:00.007-05:00

Switch: What It Takes to Create Change Within Your Company

Speaker: Adam Preston, senior consultant at TCSC
Date: Thursday, April 5, 2012 Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: H&A Architects & Engineers | Click here to view map
Register: Click here to register by Tuesday, April 3

In order to grow a company into a successful business, it’s undeniable that one thing must occur many times along the way: change. And, if your company is like most, changing the behavior of employees may sound a lot like mission impossible. Luckily, it doesn’t have to be that way – all you need is a clear path and people will follow.

Attend our April program with guest speaker Adam Preston, senior consultant at TCSC, to learn how to make even the toughest changes within your company seem less challenging:

Shifting the organizational culture
Mandating new business processes
Introducing new software or technology

In this program, you’ll learn a mix of communications and psychology techniques that you can use to ensure important changes within your organization are a success. These techniques also apply to situations we face on a regular basis in our communities and personal lives.

This topic is based on the #1 New York Times bestseller, Switch: How to Change Things When Change Is Hard, by Chip and Dan Heath, authors of Made to Stick. Inspired by this popular book, Adam will share the basics of how even one person – you – can create change in your company.

About our speaker:
Adam Preston is a Senior Consultant at TCSC specializing inthe administration and configuration of SharePoint, Microsoft’s enterprisecollaboration software. At TCSC, Adam enjoys helping his clients and theirbusinesses succeed by improving internal communications and collaborationthrough SharePoint.

Adam holds several Microsoft certifications, includingMCITP: SharePoint Administrator 2010, and is the Vice President of the RichmondSharePoint User Group. Despite being a lover of all things“techy,” Adam alsohas experience in web design, public relations, and marketing.

Adam graduated from Radford University in 2004, where heearned his Bachelor of Science in Information Science and Systems and minor inBusiness Administration Management.

January Program and Luncheon

2011-11-29T20:20:00.007-05:00

Topic: Corporate Marketing Integration: Merging Traditional and Digital Media
Speaker: Jesson Zafar
Date: Thursday, January 5, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Registration Deadline: Wednesday, January 4 at 5pm
Location: H&A Architects & Engineers, 4800 Sadler Road, Suite 300, Glen Allen, VA 23060

About our Speaker:

Jesson Zafar has over seven years of marketing experience with a focus on new media and digital technology. He previously worked for several companies in the architecture, engineering and construction industries in marketing and business development roles.

Currently, he serves as the SEO Specialist for Southern States Cooperative, Inc., a billion dollar company with over 900 retail locations in the United States. His responsibilities include managing corporate strategy and production for all Search Engine Marketing & Online Advertising. In addition, he is the Owner & Creative Director of The Orange Marketing Group, a marketing consulting company for small to mid-sized businesses.

Mr. Zafar has a BA in Business Communication from James Madison University.

View the Presentation:

Corporate Marketing Integration: Merging Traditional And Digital Media

View more presentations from IABCRichmond

October Program & Luncheon with IABC Chair Adrian Cropley

2011-09-05T11:10:00.005-04:00

Topic:Making Managers Better Communicators

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Date: Thursday,October 6, 2011

Time: 11:45a.m. – 1:30 p.m.

Location: H&AArchitects & Engineers | 4880 Sadler Road, Suite 300, Glen Allen, VA 23060| Clickhere to view map

Cost: $25for members and full-time students; $30 for non-members.

Register: Click here to register now.

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Managersare our key channel for communications in any organization today; are theyhowever the best equipped to deliver effective communication? Do we train them?Do we actually support our managers?

Inthis session we look at how as communicators we can improve the communicationskills of our line managers in their business. You will gain an understandingof the key role managers play in organizational communication and develop theknowledge and skills to build a compelling business case for line managertraining.

In this session you will explore:

what employees expect from their managers

a concise model of employee communication needs

building a business case for manager communication skills training

how you can take a lead role in improving manager communication skills

Speaker: Adrian Cropley, ABC,IABC Chair, Melbourne, VIC, Australia

Adrian is the Principal for CropleyCommunications in Melbourne. Australia and has over 20 years communicationexperience in the private and public sectors. Adrian has been in roles from HRManagement, Change and Organizational Development Manager to heading upcorporate Internal Communications.

Adrian works with a variety of clients onchange and internal communication strategies and programs. He is also anexecutive coach working with organizations including Ernst & Young, Shell,as well as universities and various government organizations. He is a soughtafter facilitator, lecturer coach and has spoken across the globe at variousconferences and forums. He is widely published with a number of articlesappearing in industry magazines globally.

Adrian is currently the Chairman of theInternational Executive board of IABC and has held a number of voluntary roles.He was named IABC’s Volunteer Chapter Leader of the Year in 2008 and has beeninstrumental in the growth and development of chapters across the Asia/PacificRegion. Adrian is passionate about the communication profession and IABC,however in his spare time Adrian loves to perform, working as an extra ontelevision and film.

November Program & Luncheon with Chip Tarkenton

2011-09-04T03:32:00.000-04:00

Topic: A Trifecta of Communications—TV, Radio &Print Media

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Date: Thursday,November 3, 2011 / Register: By Tuesday, November 1

Time: 11:45 a.m. – 1:30p.m. / Location: Owens& Minor

Cost: $25 for membersand full-time students; $30 for non-members.

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Learnabout the best practices for communicating in three different areas of mediafrom someone who spent his career in these areas before recently joining alocally headquartered corporation.

Find outthe unique flavor of each medium and how change is a constant for each. You’ll learn about how the internet andtechnology as well as our changing world have made a difference incommunicating.

We’ll explore:

§ The similarities &differences of media

§ The effectiveness of media

§ The future of media

§ The impact forcommunicators of so many communication vehicles

Speaker: Chip Tarkenton, Director of CommunityRelations

Chip Tarkenton joined Owens & Minor in June 2011from WRIC TV8, where he was weekday sports anchor for 8 News At 6PM and 8 NewsTonight at 11PM. He joined WRIC TV in September 1988.

A native of Athens, Georgia, Chip completed hisundergraduate studies from the University of Georgia where he received a B.A.in Speech Communication.

Chip started in the communications business at agefifteen, when he worked at family-owned radio stations in Georgia. He went onto be a sportswriter for Athens newspapers for almost two years. Prior tojoining WRIC TV, Chip began his television career as a weekend sports anchor atWDEF TV, Chattanooga, Tennessee. From there he moved to sports director atWBMG, Birmingham, Alabama, and WLOS, Asheville, North Carolina.

End of Summer Social - September 8 | 6-8 p.m.

2011-09-02T11:16:00.000-04:00

Members and non-members are invited to network with other communications professionals at Banditos Burrito Lounge, just one block west of Boulevard on Patterson. Come meet others and find out what they've been doing as well as reconnect with fellow communicators you haven't seen for a while. Since this is a cash bar event, there is no additional meeting registration fee.

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Date: Thursday, September 8, 2011

Time: 6 – 8 p.m.

Location: Banditos Burrito Lounge | 2905 Patterson Avenue, Richmond, VA 23221 | Click here to view map

Cost: Cash bar for food and drinks, so no registration cost but please register!

Register: RSVP to Mary Ann Delano by Tuesday, September 6.

September is Worldwide Member Month

2011-08-15T11:06:00.000-04:00

September 2011 is a Worldwide Membership Month. This means that for new or lapsed members who join or re-join IABC, we'll waive the application fee (US$40 for faxed/mailed/phoned enrollments; US$30 for Internet enrollments). Applications must be received at the San Francisco headquarters office during the month of September to qualify.

This promotion does not affect renewing members, transitional members or students, who are not required to pay the application fee anyway. There's an additional bonus—we'll be hosting an open house of the members-only section of the IABC website in September, and we're including access to Discovery.

Click here to learn more about becoming an IABC member!

2011 Heritage Region Conference

2011-08-14T13:29:00.000-04:00

Don’t miss out! Be sure to reserve your spot at the 2011 IABC Heritage Region Conference, October 9-11, in Detroit, Michigan. Early-bird registration has been extended through September 14.

Join hundreds of your colleagues in Detroit for this premier professional development conference. You’ll gain new tools and strategic insight in more than 20 sessions, covering branding, employee communications, leadership, social media, measurement and strategy development.

Click here to register now.

June Program / Luncheon

2011-05-15T15:15:00.034-04:00

Thank you so much to our speaker, Sean Stewart, and all of the guests who came to our June program!

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>> Interested in viewing Sean's presentation? Click here!

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Am I blogging or is this therapy? Best practices in blog writing and promotion.

Date: Thursday, June 2, 2011

Time: 11:45 a.m. – 1:30 p.m.

Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA23116 | View map

Cost: $25 for members and full-timestudents; $30 for non-members.

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Fora beginning blogger, the initial lonely posts can seem like you’re just talkingto yourself. And without the right promotion techniques, you’ll probably bedoing just that for a long time. Successful blogs, created for personal orbusiness purposes, rarely rocket to the top search results and set trendsonline without a strategy.

Thisdiscussion will include examples of businesses that use blogs well (along withsome that could use some help), techniques for improving blog traffic andreader interaction, and some unexpected benefits of business blogging.

Speaker: Sean Stewart, Public RelationsProfessor and Media, Art, and Text Ph.D student at VCU.

Speaker Sean Stewart

Sean Stewart has degrees in public relations andadvertising from Marshall University and has worked in communications forgovernment and corporate agencies.

He is currently an instructor and Media,Art, and Text Ph.D. student at Virginia Commonwealth University.

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May Program & Luncheon

2011-05-04T03:24:00.000-04:00

Join us for our May Program & Luncheon!
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Date: Thursday, May 5, 2011

Time: 11:45 a.m. – 1:30 p.m.

Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map

Cost: $25 for members and full-time students; $30 for non-members.

Register : Click here to register now.
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Topic: "The Art of Communications"

Attend our May Program & Luncheon to learn why Linda Bell Sinclair passionately believes that communications is an art!

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Speaker: Linda Bell Sinclair

LindaBell-Sinclair, IT Project Management Specialist for Virginia InformationTechnologies Agency (VITA), has performed project management, business analysisand IT change management for more than 15 years.

She is diversified in hertechnical training and has a wide range of professional experiences to pullfrom as she began with a 20 year career in the United States Air Force andlater entered corporate America in late 1998 working in the banking industry. Linda completed her Bachelor of Sciencedegree in Management Studies in 1996 from the University of Maryland UniversityCollege and then went on to obtain her Masters degree in Information Systemsand Management from the University of Phoenix in the summer of 2006.

Lindais an advocate for continuing education and makes time to assist otherprofessionals advance their careers as an Adjunct Professor at Bryant andStratton College in the Information Technology Studies Department. As a certified Project ManagementProfessional (PMP), she facilitates informational sessions on projectmanagement topics for the local chapter of the Project Management Institute(PMI).

April Program / Luncheon

2011-04-15T16:52:00.000-04:00

Join us for our April Program & Luncheon!
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Date: Thursday, April 7, 2011

Time: 11:45 a.m. – 1:30 p.m.

Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map

Cost: $25 for members and full-time students; $30 for non-members.

Register : Click here to register now.
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Topic: "Social Media for Business from a VCU Student's Perspective"

Attend our April program to learn the do's and don’ts of the "big three" (Facebook, Twitter and Foursquare) and how to connect with your customers using these tools. You’ll also learn how to use social media to grow sales and foster brand loyalty as well as leverage social media as a PR tool and manage your business's online reputation using social media from our guest speaker, Trevor Dickerson.

Join us for an informative session to find out which tools to use and other best practices from a young business owner!

Trevor Dickerson

Speaker: Trevor Dickerson
Trevor Dickerson, 22, is the owner of RVA MediaWorks, LLC, a small media services company specializing in web design, video production, voice work and print design. He has designed, developed and/or managed such popular local websites as Richmond BizSense (richmondbizsense.com), Richmond Mom (richmondmom.com) and Tobacco Avenue (tarichmond.com).

Dickerson also edits and publishes Downtown Short Pump (downtownshortpump.com), an online newsmagazine for Richmond's Far West End featuring news and development updates, a restaurant and shopping guide and weekly columnists. The site receives upwards of 35,000 page views per month.
Dickerson has become a resource on social media best practices and has spoken in mass communications classes at Virginia Commonwealth University, been a panelist in a number of social media-oriented discussions including Social Media Club's educational program series, as well as made numerous television appearances on all three local news stations as a resource for social media-related stories.

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Recap of April's Program

2011-04-12T16:41:00.005-04:00

Wow! What an excellent meeting! It was a pleasure to have Trevor Dickerson speak about growing your business using the "big three" social media avenues - Facebook, Twitter and Foursquare. Let's recap!

April's Presentation:

ABOUT TREVOR DICKERSON
He may only be 22 years, but this kid has it going on. Here's a (brief) bio:

Owns RVAMediaWorks, which specializes in website design, print designs and voice work
Founded and maintains blog that attracts more than 35,000 visitors per month on average (www.downtownshortpump.com)
Voted Richmond's 2010 Up-And-Comer by RVA Magazine
Sophomore at VCU (currently not enrolled in classes but is planning to return in the fall)

ABOUT THE PRESENTATION
Most of us already know about Facebook and Twitter, but it was really interesting to learn more about Foursquare, which as Trevor put it, is the "little brother of the three."

Instead of listing content that can be found in the PowerPoint presentation available below, here's a list of noteworthy ideas Trevor mentioned during his presentation:

People like the fact that you're being you. Find your inner voice and let your personality shine online. Oh, and people remember really nice people.

You can use social media for small things, like asking your friends which pizza place is the best, or for bigger things like changing the world. People are now asking questions like "How can I change my country? - and using social media to make it happen.

Use social media to put ideas in people's heads. Then, post regularly and consistently to make sure you stay on top of their minds. (genius)

Like, and be liked. By liking or recommending people, places or things, you're really endorsing that person, place or thing. It's stamp or seal of approval, and it has the power to influence. It's really important to make it as easy as possible for people to like your service or product. The easier you make it, the more they'll do it. Kudos!

What are your thoughts? If you attended this Program & Luncheon, what did you take away? Did you learn anything new, or have anything to add?

Extended Deadline IABC World Conference Scholarship

2011-03-07T16:42:00.015-05:00

Great news! The deadline has been extended!
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The deadline to apply is Friday, March 25, 2011.
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About the scholarship:

The Heritage Region is offering a scholarship opportunity so two motivated IABC members from the Heritage Region —who otherwise would find it difficult to go to the IABC World Conference in San Diego, CA— can attend this premier event on June 12 – 15, 2011.

The World Conference scholarship program was started 11 years ago as a way to expose future leaders to the IABC World Conference and help secure their commitment to IABC. We hear continually that the World Conference experience inspires enthusiasm and puts the “I” in IABC by introducing members to our growing global network.

Two scholarships will be awarded:
1) One IABC regular conference registration that the Heritage region expects to have available from IABC Headquarters (a $1,235 value)

2) A maximum of $400 toward travel/accommodation expenses (provided by the Heritage Region). The IABC Heritage Region will grant a total of two scholarships to the World Conference.

How to apply:

If you are interested in applying for either of these scholarships, please contact Victoria Rickman, Chapter President, to request an application.

Victoria L. Rickman
Owens & Minor
(804) 723-7728
victoria.rickman@owens-minor.com

Good luck!

March Program / Luncheon

2011-03-02T11:37:00.001-05:00

Join us for our March Program & Luncheon!
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Date: Thursday, March 3, 2011

Time: 11:45 a.m. – 1:30 p.m.
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map
Cost: $25 for members and full-time students; $30 for non-members.
Register: Click here to register now.
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Topic: "Is Freelancing for You?"
Thinking about venturing out on your own as an independent communications consultant? Not sure what’s involved? Gain some insight from Carol Gentry of carolgentry communications, llc as she discusses her experience in moving from the corporate world to consulting. Carol will tell you how she got started and offer some tips for survival and lessons learned.

Speaker: Carol Gentry
After 25 years in the corporate world, Carol Gentry took the leap into independent consulting (ok, maybe not entirely by choice). As a communications manager for a Fortune 500 company, Carol was responsible for creating and coordinating an internal communication program for a nationwide audience of 10,000 employees. In 2009, she launched carolgentry communications to help companies in the Richmond area connect to their employees with thoughtful, strategic communication efforts.

Carol holds a BA in English from Wake Forest University. She’s currently the Director, Internal Communications at Mondial Assistance, USA. Carol is an active member of the Richmond Chapter of the Society of Human Resources and a past officer of IABC Richmond.

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Website Upgrade In Progress

2011-02-28T15:25:00.001-05:00

You may have noticed that our website is currently unavailable. Don't worry! It's only for a short time while we upgrade our website to Blogger. In the meantime...
Stay connected to IABC/Richmond in multiple ways!

1. Website / Until the upgrade is complete, you can access our website by visiting www.iabcrichmond.org.

While you're visiting the site, go ahead and bookmark it! After the upgrade is complete, you'll be able to visit our site using either of these web addresses: www.iabcrichmond.com or www.iabcrichmond.org

2. Facebook / There's two ways to connect with us on Facebook - "like"our page and / or join our group! We invite you to do both! Click here to view our page and / or click here to view our group.

3. Twitter / Twitter is a wonderful way to find tons of interesting information! Start following us and join in the conversation today! Click here to view our Twitter page.

4. Email / Have a question about IABC/Richmond? Send one of our friendly board members an email and we'll get back with you as quickly as we can. Click here to view our board member's contact information.

Thanks for staying connected, and we look forward to seeing you at an upcoming event!

The Value of Accreditation

2010-12-05T20:17:00.002-05:00

Take it to the next level.

Take the first step to advance your career through IABC’s globally recognized professional credential program. In this video, hear Accredited Business Communicators talk about their experiences with the ABC accreditation process and what it has meant to them from a career and professional development standpoint.

Meet The Officers

2010-12-05T17:00:00.009-05:00

IABC/Richmond Board

Have questions about IABC/Richmond? Feel free to contact one of our friendly board members listed below. Don't forget - you can also find us on Facebook & Twitter!

President

Victoria L. Rickman

Owens & Minor

(804) 723-7728

victoria.rickman@owens-minor.com

Vice President, Programs

Elle Dmytryszyn

H&A Architects & Engineers

(804) 521-7041

elle.dmytryszyn@gmail.com

Vice President, Membership

Allison Moore

PLANIT Technology Group

(804) 270-4900

allisonmccallum@yahoo.com

Vice President, Communications

Larand Lancaster
Virginia Retirement System

804-771-7366

llancaster@varetire.org

Executive Secretary and Acting Treasurer

Mary Ann Delano

IABC/Richmond

(804) 360-0936

mad82wm@msn.com

IABC/Richmond Monthly Meetings

2010-12-04T18:58:00.005-05:00

The Richmond chapter of IABC offers professional development meetings on the first Thursday of each month, except during the months of July and August. The meetings are usually held from 11:45 a.m. until 1:30 p.m.

Unless specified, cost is $25 for members and students; $30 for non-members. Click here to register for upcoming meetings and events.

IABC/Richmond

March Program and Luncheon

February Program and Luncheon

April Program and Luncheon

January Program and Luncheon

October Program & Luncheon with IABC Chair Adrian Cropley

November Program & Luncheon with Chip Tarkenton

End of Summer Social - September 8 | 6-8 p.m.

September is Worldwide Member Month

2011 Heritage Region Conference

June Program / Luncheon

May Program & Luncheon

April Program / Luncheon

Recap of April's Program

*Extended Deadline* IABC World Conference Scholarship

March Program / Luncheon

Website Upgrade In Progress

The Value of Accreditation

Meet The Officers

IABC/Richmond Monthly Meetings

Extended Deadline IABC World Conference Scholarship