Friday, April 25, 2014

MAY PROGRAM AND LUNCHEON
May is Membership and Renewal Month
Members and guests can register for this month's program at a special discounted rate.


Topic: “Be Distinguished or Be Extinguished”
Date: Thursday, May 8
Speaker: Rob Norman, President and Publisher, City Publications Richmond
Time: 11:45 a.m. – 1:30 p.m. 
Special Pricing for May: $15 for members and full-time students; $10 for guests
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Deadline: Register by Tuesday, May 6 

About Our Speaker

When Rob Norman decided to acquire the marketing media company City Publications Richmond in Spring 2013, he had one simple goal – to help Richmond-area small and midsize businesses grow and succeed.  After spending 25 years in the corporate world leading global communications and marketing programs for multinational companies like Honeywell, Wyeth and Pfizer, it was time for him to shift gears and focus on helping businesses and brands much closer to home.

City Publications Richmond is part of a national media franchise that provides multimedia marketing solutions, including upscale direct mail programs, email marketing, website development, SEO services, Internet advertising, QR codes, mobile marketing, call tracking and more.  The company specializes in targeting affluent homeowners who have discretionary income and are more likely to buy their clients’ products and services.

Celebrating his first year of business this May, Norman has secured more than two dozen clients and is well on his way to establishing his company as a premier direct marketing and advertising leader for Richmond-area businesses.   He attributes much of this success to a lesson he learned during his communications career spanning more than two decades – “Be distinguished, or get extinguished!”  Norman understands the appeal of being different in business and how individuals and companies can differentiate themselves from their competitors to come out on top in the marketplace. Norman will share experiences from his business start-up as well as his corporate communications career on the importance of differentiation in an increasingly competitive business environment.

A Richmond native, Norman grew up in Mechanicsville, VA, and attended Hampden-Sydney College and Virginia Tech, where he earned his communications/PR degree.  He earned his IABC accreditation in 1993 and served as IABC/Richmond Chapter President in 1997.

Having worked in diverse industries, including healthcare, pharmaceuticals, chemicals, fibers, and plastics manufacturing, Norman brings a broad perspective on marketing communications strategy to each of his clients.  Fortune 500 companies entrusted him to support, defend and grow their multimillion-dollar brands, and now he enjoys earning the same trust and respect from Richmond business owners who continually rely on City Publications Richmond to achieve their sales and marketing goals.

Monday, February 24, 2014

APRIL PROGRAM AND LUNCHEON
This program was moved from March to April due to inclement weather. Topic: “The Virginia War Memorial - 10 to 60 in 11 years”
Date: Thursday, April 3
Speaker: Jon Hatfield, Executive Director, Virginia War Memorial Foundation
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Virginia War Memorial Foundation, 621 S. Belvidere Street, Richmond, Virginia 23220
Register by Tuesday, April 1

About Our Speaker
Jon served in the US Army in Alaska, Germany, and Korea and retired as a Lieutenant Colonel from the Army Reserves with 24 years service. After several years as a state employee, he became the Memorial’s first employee on July 1, 1997.  During the past sixteen years, several educational programs, including the award-winning Virginians at War documentary videos for the classroom, have been developed to honor veterans and instill patriotism. The Memorial’s educational programs are being used in schools statewide.


To accommodate education program growth, the Memorial completed the 18,400 square foot Paul and Phyllis Galanti Education Center in September 2010. The Memorial is currently preparing to build Phase II of its Master Plan that will expand the Shrine of Memory to house the Global War on Terrorism Memorial, increase parking, and enlarge exhibit and education spaces. Jon is an active member of the American Legion, Military Officers of America Association, Military Order of World Wars, Veterans of Foreign Wars, Rotary International and Ruritan National. He and his wife Donna make their home in Chesterfield County.

View the trailer for "Into Battle," which will be shown at the April Program and Luncheon.

video

Friday, November 1, 2013

DECEMBER PROGRAM AND LUNCHEON

Topic: “Virginia Lottery's 25 Years of Contributions to the Commonwealth”
Date: Thursday, December 5
Speaker: Paula Otto, Executive Director, Virginia Lottery
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
About Our Speaker
Paula Otto was part of the Virginia Lottery long before the first ticket was sold in 1988. She was a member of the original group of people who worked to build the Lottery from scratch. As the Lottery’s first Director of Public Affairs, she was instrumental in shaping and protecting the Lottery’s public image.

In 1997 she left the Lottery to accept a faculty position at Virginia Commonwealth University, eventually rising to the position of Associate Director of the School of Mass Communications. Eleven years later she was tapped to lead the Lottery as Executive Director in its 20th birthday year – and beyond. Otto was reappointed by Governor Bob McDonnell in 2010.

With the unique experience of having been there at the start, Ms. Otto understands how the Lottery occupies a place in Virginia’s infrastructure that straddles a line between government and business. Since taking over as Executive Director, she has fostered strategic planning and the use of technology to optimize the amount of revenue the Lottery raises for Virginia’s K-12 public schools. She and the Lottery’s 260 full-time employees take great pride in maintaining the Lottery’s reputation for integrity, innovation and fun.

Ms. Otto grew up in Arlington, Virginia. She graduated with a degree in journalism from West Virginia University and earned a master’s degree in public communication from American University. She worked as a television news reporter and anchor in West Virginia and later with WTVR-TV in Richmond before joining the Lottery.

Otto is active with several community groups including the boards of the Virginia Voice radio reading service and the Girl Scouts of the Commonwealth of Virginia, Otto also volunteers with Bon Secours Hospitals. She and her husband live in Hanover.

Tuesday, October 22, 2013

November Program, Luncheon and Tour

Topic: "The Challenges of Marketing a Best Kept Secret"

Date: Thursday, November 7

Speaker:
Anita Waters, Director of Public Relations and Marketing of the Cultural Arts Center at Glen Allen

Time:
11:45 a.m. – 1:30 p.m.

Cost: $25 for members and full-time students; $30 for non-members

Location: PLEASE NOTE THE CHANGE IN LOCATION FOR THIS EVENT: Cultural Arts Center at Glen Allen, 2880 Mountain Road, Glen Allen, VA 23060

Register: Register at
iabcrichmond.com by Tuesday, November 5


Description

“The Challenges of Marketing a Best Kept Secret”
Join us at the beautiful Cultural Arts Center at Glen Allen for our November Program which will include a tour, lunch anda presentation by Anta Waters, Director of Public Relations and Marketing of The Cultural Arts Center at Glen Allen.
About Our Speaker

Anita Waters has been the Director of Public Relations and Marketing of The Cultural Arts Center at Glen Allen since April 2004. Prior to serving in this position, Anita served on the board of Directors.

Prior to coming to The Cultural Arts Center at Glen Allen, Anita worked as Marketing Manager at S&K Famous Brands Menswear Corporate Headquarters and at Eskimo Pie Corporation where she managed product packaging design.

Anita graduated from Bridgewater College with a B.A. in Fine Arts, and she earned an M.B.A. from the University of Richmond.

In her free time, Anita enjoys running and biking as well as volunteering as an assistant coach for Sports Backers Marathon Training Team.

Anita also enjoys building and decorating dollhouses. Several of her dollhouses have been displayed at Lewis Ginter Botanical Gardens
during the GardenFest of Lights.