Tuesday, November 29, 2011

January Program and Luncheon

Topic: Corporate Marketing Integration: Merging Traditional and Digital Media
Speaker: Jesson Zafar
Date: Thursday, January 5, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Registration Deadline: Wednesday, January 4 at 5pm
Location: H&A Architects & Engineers, 4800 Sadler Road, Suite 300, Glen Allen, VA 23060


About our Speaker:

Jesson Zafar has over seven years of marketing experience with a focus on new media and digital technology. He previously worked for several companies in the architecture, engineering and construction industries in marketing and business development roles.

Currently, he serves as the SEO Specialist for Southern States Cooperative, Inc., a billion dollar company with over 900 retail locations in the United States. His responsibilities include managing corporate strategy and production for all Search Engine Marketing & Online Advertising. In addition, he is the Owner & Creative Director of The Orange Marketing Group, a marketing consulting company for small to mid-sized businesses.

Mr. Zafar has a BA in Business Communication from James Madison University.


View the Presentation:

Monday, September 5, 2011

October Program & Luncheon with IABC Chair Adrian Cropley

Topic: Making Managers Better Communicators
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Date: Thursday, October 6, 2011
Time: 11:45 a.m. – 1:30 p.m.
Location: H&A Architects & Engineers | 4880 Sadler Road, Suite 300, Glen Allen, VA 23060 | Click here to view map
Cost: $25 for members and full-time students; $30 for non-members. 

Register : Click here to register now.
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Managers are our key channel for communications in any organization today; are they however the best equipped to deliver effective communication? Do we train them? Do we actually support our managers?

In this session we look at how as communicators we can improve the communication skills of our line managers in their business. You will gain an understanding of the key role managers play in organizational communication and develop the knowledge and skills to build a compelling business case for line manager training.

In this session you will explore:

  • what employees expect from their managers 
  • a concise model of employee communication needs 
  • building a business case for manager communication skills training 
  • how you can take a lead role in improving manager communication skills

Speaker: Adrian Cropley, ABC, IABC Chair, Melbourne, VIC, Australia

Adrian is the Principal for Cropley Communications in Melbourne. Australia and has over 20 years communication experience in the private and public sectors. Adrian has been in roles from HR Management, Change and Organizational Development Manager to heading up corporate Internal Communications.

Adrian works with a variety of clients on change and internal communication strategies and programs. He is also an executive coach working with organizations including Ernst & Young, Shell, as well as universities and various government organizations. He is a sought after facilitator, lecturer coach and has spoken across the globe at various conferences and forums. He is widely published with a number of articles appearing in industry magazines globally.

Adrian is currently the Chairman of the International Executive board of IABC and has held a number of voluntary roles. He was named IABC’s Volunteer Chapter Leader of the Year in 2008 and has been instrumental in the growth and development of chapters across the Asia/Pacific Region. Adrian is passionate about the communication profession and IABC, however in his spare time Adrian loves to perform, working as an extra on television and film.

Sunday, September 4, 2011

November Program & Luncheon with Chip Tarkenton


Topic: A Trifecta of Communications—TV, Radio & Print Media
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Date: Thursday, November 3, 2011 / Register: By Tuesday, November 1
Time: 11:45 a.m. – 1:30 p.m. / Location: Owens & Minor
Cost: $25 for members and full-time students; $30 for non-members. 
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Learn about the best practices for communicating in three different areas of media from someone who spent his career in these areas before recently joining a locally headquartered corporation.

Find out the unique flavor of each medium and how change is a constant for each.  You’ll learn about how the internet and technology as well as our changing world have made a difference in communicating.

We’ll explore:
§ The similarities & differences of media
§ The effectiveness of media
§ The future of media
§ The impact for communicators of so many communication vehicles

Speaker: Chip Tarkenton, Director of Community Relations

Chip Tarkenton joined Owens & Minor in June 2011 from WRIC TV8, where he was weekday sports anchor for 8 News At 6PM and 8 News Tonight at 11PM. He joined WRIC TV in September 1988.

A native of Athens, Georgia, Chip completed his undergraduate studies from the University of Georgia where he received a B.A. in Speech Communication.

Chip started in the communications business at age fifteen, when he worked at family-owned radio stations in Georgia. He went on to be a sportswriter for Athens newspapers for almost two years. Prior to joining WRIC TV, Chip began his television career as a weekend sports anchor at WDEF TV, Chattanooga, Tennessee. From there he moved to sports director at WBMG, Birmingham, Alabama, and WLOS, Asheville, North Carolina.

Friday, September 2, 2011

End of Summer Social - September 8 | 6-8 p.m.








Members and non-members are invited to network with other communications professionals at Banditos Burrito Lounge, just one block west of Boulevard on Patterson.  Come meet others and find out what they've been doing as well as reconnect with fellow communicators you haven't seen for a while. Since this is a cash bar event, there is no additional meeting registration fee.
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Date: Thursday, September 8, 2011
Time: 6 – 8 p.m.
Location: Banditos Burrito Lounge | 2905 Patterson Avenue, Richmond, VA 23221 | Click here to view map
Cost: Cash bar for food and drinks, so no registration cost but please register!

Register: RSVP to Mary Ann Delano by Tuesday, September 6.


Monday, August 15, 2011

September is Worldwide Member Month


September 2011 is a Worldwide Membership Month. This means that for new or lapsed members who join or re-join IABC, we'll waive the application fee (US$40 for faxed/mailed/phoned enrollments; US$30 for Internet enrollments). Applications must be received at the San Francisco headquarters office during the month of September to qualify.

This promotion does not affect renewing members, transitional members or students, who are not required to pay the application fee anyway. There's an additional bonus—we'll be hosting an open house of the members-only section of the IABC website in September, and we're including access to Discovery.

Click here to learn more about becoming an IABC member!

Sunday, August 14, 2011

2011 Heritage Region Conference


Don’t miss out! Be sure to reserve your spot at the 2011 IABC Heritage Region Conference, October 9-11, in Detroit, Michigan. Early-bird registration has been extended through September 14. 

Join hundreds of your colleagues in Detroit for this premier professional development conference. You’ll gain new tools and strategic insight in more than 20 sessions, covering branding, employee communications, leadership, social media, measurement and strategy development.  

Click here to register now. 

Sunday, May 15, 2011

June Program / Luncheon

Thank you so much to our speaker, Sean Stewart, and all of the guests who came to our June program!
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>> Interested in viewing Sean's presentation? Click here!
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Am I blogging or is this therapy? Best practices in blog writing and promotion.

Date: Thursday, June 2, 2011
Time: 11:45 a.m. – 1:30 p.m.
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | View map

Cost: $25 for members and full-time students; $30 for non-members. 

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For a beginning blogger, the initial lonely posts can seem like you’re just talking to yourself. And without the right promotion techniques, you’ll probably be doing just that for a long time. Successful blogs, created for personal or business purposes, rarely rocket to the top search results and set trends online without a strategy.
This discussion will include examples of businesses that use blogs well (along with some that could use some help), techniques for improving blog traffic and reader interaction, and some unexpected benefits of business blogging.
Speaker: Sean Stewart, Public Relations Professor and Media, Art, and Text Ph.D student at VCU.

Speaker Sean Stewart
Sean Stewart has degrees in public relations and advertising from Marshall University and has worked in communications for government and corporate agencies.

He is currently an instructor and Media, Art, and Text Ph.D. student at Virginia Commonwealth University.

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Wednesday, May 4, 2011

May Program & Luncheon

Join us for our May Program & Luncheon!
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Date: Thursday, May 5, 2011
Time: 11:45 a.m. – 1:30 p.m.
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map
Cost: $25 for members and full-time students; $30 for non-members. 

Register : Click here to register now.
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Topic: "The Art of Communications"

Attend our May Program & Luncheon to learn why Linda Bell Sinclair passionately believes that communications is an art! 


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Speaker: Linda Bell Sinclair

Linda Bell-Sinclair, IT Project Management Specialist for Virginia Information Technologies Agency (VITA), has performed project management, business analysis and IT change management for more than 15 years.


She is diversified in her technical training and has a wide range of professional experiences to pull from as she began with a 20 year career in the United States Air Force and later entered corporate America in late 1998 working in the banking industry.  Linda completed her Bachelor of Science degree in Management Studies in 1996 from the University of Maryland University College and then went on to obtain her Masters degree in Information Systems and Management from the University of Phoenix in the summer of 2006. 

Linda is an advocate for continuing education and makes time to assist other professionals advance their careers as an Adjunct Professor at Bryant and Stratton College in the Information Technology Studies Department.  As a certified Project Management Professional (PMP), she facilitates informational sessions on project management topics for the local chapter of the Project Management Institute (PMI). 

Friday, April 15, 2011

April Program / Luncheon

Join us for our April Program & Luncheon!
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Date: Thursday, April 7, 2011
Time: 11:45 a.m. – 1:30 p.m.
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map
Cost: $25 for members and full-time students; $30 for non-members. 

Register : Click here to register now.
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Topic: "Social Media for Business from a VCU Student's Perspective"
Attend our April program to learn the do's and don’ts of the "big three" (Facebook, Twitter and Foursquare) and how to connect with your customers using these tools. You’ll also learn how to use social media to grow sales and foster brand loyalty as well as leverage social media as a PR tool and manage your business's online reputation using social media from our guest speaker, Trevor Dickerson.

Join us for an informative session to find out which tools to use and other best practices from a young business owner!



Trevor Dickerson
Speaker: Trevor Dickerson
Trevor Dickerson, 22, is the owner of RVA MediaWorks, LLC, a small media services company specializing in web design, video production, voice work and print design. He has designed, developed and/or managed such popular local websites as Richmond BizSense (richmondbizsense.com), Richmond Mom (richmondmom.com) and Tobacco Avenue (tarichmond.com).

Dickerson also edits and publishes Downtown Short Pump (downtownshortpump.com), an online newsmagazine for Richmond's Far West End featuring news and development updates, a restaurant and shopping guide and weekly columnists. The site receives upwards of 35,000 page views per month.

Dickerson has become a resource on social media best practices and has spoken in mass communications classes at Virginia Commonwealth University, been a panelist in a number of social media-oriented discussions including Social Media Club's educational program series, as well as made numerous television appearances on all three local news stations as a resource for social media-related stories.
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Tuesday, April 12, 2011

Recap of April's Program


Wow! What an excellent meeting! It was a pleasure to have Trevor Dickerson speak about growing your business using the "big three" social media avenues - Facebook, Twitter and Foursquare. Let's recap!

April's Presentation:


ABOUT TREVOR DICKERSON
He may only be 22 years, but this kid has it going on. Here's a (brief) bio:
  • Owns RVAMediaWorks, which specializes in website design, print designs and voice work 
  • Founded and maintains blog that attracts more than 35,000 visitors per month on average (www.downtownshortpump.com)
  • Voted Richmond's 2010 Up-And-Comer by RVA Magazine
  • Sophomore at VCU (currently not enrolled in classes but is planning to return in the fall)

Monday, March 7, 2011

*Extended Deadline* IABC World Conference Scholarship

Great news! The deadline has been extended! 
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The deadline to apply is Friday, March 25, 2011.
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About the scholarship:
The Heritage Region is offering a scholarship opportunity so two motivated IABC members from the Heritage Region —who otherwise would find it difficult to go to the IABC World Conference in San Diego, CA— can attend this premier event on June 12 – 15, 2011.

The World Conference scholarship program was started 11 years ago as a way to expose future leaders to the IABC World Conference and help secure their commitment to IABC. We hear continually that the World Conference experience inspires enthusiasm and puts the “I” in IABC by introducing members to our growing global network.

Two scholarships will be awarded:
1) One IABC regular conference registration that the Heritage region expects to have available from IABC Headquarters (a $1,235 value)

2) A maximum of $400 toward travel/accommodation expenses (provided by the Heritage Region). The IABC Heritage Region will grant a total of two scholarships to the World Conference.

How to apply:

If you are interested in applying for either of these scholarships, please contact Victoria Rickman, Chapter President, to request an application.

Victoria L. Rickman
Owens & Minor
(804) 723-7728
victoria.rickman@owens-minor.com


Good luck!

Wednesday, March 2, 2011

March Program / Luncheon

Join us for our March Program & Luncheon!
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Date: Thursday, March 3, 2011
Time: 11:45 a.m. – 1:30 p.m.
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116 | click to view map
Cost: $25 for members and full-time students; $30 for non-members. 
Register: Click here to register now.
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Topic: "Is Freelancing for You?"

Thinking about venturing out on your own as an independent communications consultant? Not sure what’s involved? Gain some insight from Carol Gentry of carolgentry communications, llc as she discusses her experience in moving from the corporate world to consulting. Carol will tell you how she got started and offer some tips for survival and lessons learned.


Speaker: Carol Gentry
After 25 years in the corporate world, Carol Gentry took the leap into independent consulting (ok, maybe not entirely by choice). As a communications manager for a Fortune 500 company, Carol was responsible for creating and coordinating an internal communication program for a nationwide audience of 10,000 employees. In 2009, she launched carolgentry communications to help companies in the Richmond area connect to their employees with thoughtful, strategic communication efforts.
Carol holds a BA in English from Wake Forest University. She’s currently the Director, Internal Communications at Mondial Assistance, USA. Carol is an active member of the Richmond Chapter of the Society of Human Resources and a past officer of IABC Richmond.
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Monday, February 28, 2011

Website Upgrade In Progress

You may have noticed that our website is currently unavailable. Don't worry! It's only for a short time while we upgrade our website to Blogger. In the meantime...
Stay connected to IABC/Richmond in multiple ways!
1. Website / Until the upgrade is complete, you can access our website by visiting www.iabcrichmond.org.
While you're visiting the site, go ahead and bookmark it! After the upgrade is complete, you'll be able to visit our site using either of these web addresses: www.iabcrichmond.com or www.iabcrichmond.org
2. Facebook / There's two ways to connect with us on Facebook - "like"our page and / or join our group! We invite you to do both! Click here to view our page and / or click here to view our group.
3. Twitter / Twitter is a wonderful way to find tons of interesting information! Start following us and join in the conversation today! Click here to view our Twitter page.
4. Email / Have a question about IABC/Richmond? Send one of our friendly board members an email and we'll get back with you as quickly as we can. Click here to view our board member's contact information.
 Thanks for staying connected, and we look forward to seeing you at an upcoming event!