Monday, October 22, 2012

November Program and Luncheon

Topic: Leadership Lessons Learned
Informal discussion

11:45 a.m. – 1:30 p.m.
$25 for members and non-members
Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Click here to register by Tuesday, October 30

Is your knowledge worth something? Come see at the IABC/Richmond November 1 meeting! 

Whether you are a current member or a lapsed member the member price applies to everyone this month.
In honor of the presidential election, let’s get some former IABC presidents, board members, and long-time members together to share leadership lessons learned (L3). 
Each person can bring one idea (or more) and we’ll have an informal, free-flowing program for our November meeting.  It will be great to see each other, visit, catch up and learn.  It should also be helpful to newer members and current board members.

So far we have three past presidents coming ... how many more presidents and other board members and long-time members will join us?

Tuesday, September 18, 2012

October Program and Luncheon

Topic: "Communication with a little 'c'
Robert J. Holland, Owner of Holland Communication Solutions
Thursday, October 4
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Register: Click here to register by Tuesday, October 2

Communication professionals are used to helping our employers and clients understand “Communication with a big C” – things like communication strategy and tactical skills, how to develop plans and measure their impact.

But what really matters – in business and in life – is “small-c communication,” the everyday, organic communication that takes place between co-workers, bosses and employees, family members and friends. There is tremendous power in “small-c communication” if we understand what it is and how to use it effectively.

In this program, you will discover the importance of “small-c communication,” how to use it to break down barriers and how to shut down the internal editors that often keep us from taking advantage of it.

Robert J. Holland is owner of Holland Communication Solutions, a full-service consulting firm based in Richmond. For nearly 25 years, Robert has helped organizations understand how communication can help them achieve their goals.

Prior to launching his consulting practice in 2000, Robert worked for AT&T, Lucent Technologies and Capital One. As an independent consultant, he has helped dozens of organizations ranging from Fortune 500 firms to nonprofits to small businesses.

He was twice president of IABC/Richmond and served three years on the IABC Executive Board.

Sunday, April 15, 2012

May Program and Luncheon

Content Strategy: More Than Mere Words

Speaker: Joe Sokohl, principal at Regular Joe Consulting, LLC
Date: Thursday, May 3, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: H&A Architects & Engineers Click here to view map
Register: Click here to register by Tuesday, May 1

As we look at communication across digital channels, we need to have a planned approach to how we both meet business goals and enhance experience.

Enter content strategy.

A key component of user experience (UX), content strategy provides an approach to content assessment, creation, governance, and extension.

Rather than conflating content strategy with copywriting, we need to take a close look at—

- What we mean by "content"
- How we avoid the "content goes here" problem early in projects
- How we assess what we have and what we needs
- How we ensure that the right content gets created in a timely manner

This talk looks at what content strategy is, what it isn't, and several key content strategy methods. Follow a strategic approach to managing content, and you can inculcate your community with core, repeatable communication.

About our speaker:
For 20 years, Joe Sokohl has concentrated on crafting excellent user experiences, using content strategy, information architecture, interaction design, and user research. He helps companies effectively integrate user experience into product development.

Currently the principal for Regular Joe Consulting, LLC, Joe has previously held UX-oriented positions based in Boston, MA; Hamburg, Germany; Chicago, IL; Durham, NC; and here in Richmond. His diverse client list includes SnagAJob, Aetna, the Library of Congress, Best Buy, and the CDC.

A recent member of the board of directors for the Interaction Design Association, Joe actively engages with the UX community through speaking engagements worldwide. He also tweets about UX and other topics from @mojoguzzi as well as blogging at

Last but not least, he’s been a soldier, cook, radio DJ, blues road manager, and reporter once upon a time.

Wednesday, January 25, 2012

April Program and Luncheon

Switch: What It Takes to Create Change Within Your Company

Speaker: Adam Preston, senior consultant at TCSC
Date: Thursday, April 5, 2012 Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: H&A Architects & Engineers | Click here to view map

Register: Click here to register by Tuesday, April 3

In order to grow a company into a successful business, it’s undeniable that one thing must occur many times along the way: change. And, if your company is like most, changing the behavior of employees may sound a lot like mission impossible. Luckily, it doesn’t have to be that way – all you need is a clear path and people will follow.

Attend our April program with guest speaker Adam Preston, senior consultant at TCSC, to learn how to make even the toughest changes within your company seem less challenging:

  • Shifting the organizational culture
  • Mandating new business processes
  • Introducing new software or technology
In this program, you’ll learn a mix of communications and psychology techniques that you can use to ensure important changes within your organization are a success. These techniques also apply to situations we face on a regular basis in our communities and personal lives.

This topic is based on the #1 New York Times bestseller, Switch: How to Change Things When Change Is Hard, by Chip and Dan Heath, authors of Made to Stick. Inspired by this popular book, Adam will share the basics of how even one person – you – can create change in your company.

About our speaker:
Adam Preston is a Senior Consultant at TCSC specializing in the administration and configuration of SharePoint, Microsoft’s enterprise collaboration software. At TCSC, Adam enjoys helping his clients and their businesses succeed by improving internal communications and collaboration through SharePoint.

Adam holds several Microsoft certifications, including MCITP: SharePoint Administrator 2010, and is the Vice President of the RichmondSharePoint User Group. Despite being a lover of all things“techy,” Adam also has experience in web design, public relations, and marketing.

Adam graduated from Radford University in 2004, where he earned his Bachelor of Science in Information Science and Systems and minor in Business Administration Management.

Monday, January 2, 2012

March Program and Luncheon

Lessons Learned from Communicating in a Crisis: Staying Calm when the Earth Shakes Your Workplace Apart

Speaker: Dr. Deborah Pettit, Superintendent of Louisa County Public Schools

Date: Thursday, March 1, 2012 Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Location: H&A Architects & Engineers | Click here to view map

Register: Click here to register by February 28

Dr. Deborah Pettit Superintendent of Louisa County Public Schools, will share some of the challenges she faced after the 5.8 magnitude earthquake struck the little town of Mineral and made two schools completely unusable. As the central spokesperson for the crisis, she had to provide ongoing information on a timely basis to a wide variety of audiences.

Dr. Pettit will give tips about how to handle crisis communications and how to deal with local and national news as well as other media sources.

We’ll learn:
• If she followed a crisis communication plan or whether she had to wing it
• Her support system for getting information
• Her role in helping the county come together quickly to resolve a bad situation

About Our Speaker:

Throughout her educational career, Dr. Pettit has served as a teacher, reading specialist, principal, central office administrator, and now the Division Superintendent for the past five years. She received a Master’s Degree in Reading and a Doctorate in Instruction from The University of Virginia and has served as an adjunct professor for UVA as well.

It is Dr. Pettit’s goal as Superintendent to support teachers and staff as they provide a world class education for our students. In efforts to maintain a close relationship with the school’s staff members, Dr. Pettit personally makes a weekly visit to each school, takes pictures of students and teachers at work, and then sends a letter by email about those visits. She also shares these experiences with her local community by posting the same information, along with a slide show, on the school division website. In addition, it is Dr. Pettit’s joy to attend as many school events as possible, so that she can get to know the families whom the local school system serves.

One of Dr. Pettit’s greatest pleasures in life is spending time with her grandchildren – Moriah, age 9 and Mack, age 4.

Mark your calendars! Join us for our upcoming programs on April 5, May 3 and June 7.

Sunday, January 1, 2012

February Program and Luncheon

Topic: Part 2: Corporate Marketing Integration: Merging Traditional and Digital Media
Speakers: Jesson Zafar and Sara Lowery Anderson
Date: Thursday, February 2, 2012

Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members.
Location: H&A Architects & Engineers, 4800 Sadler Road, Suite 300, Glen Allen, VA 23060

Description: Corporate Marketing Integration: Merging Traditional and Digital Media
In our evolving "digital world" - companies and organizations are faced with how to integrate traditional marketing methods with the many new digital media resources that continue to appear on the web.

During our February luncheon, come for an expanded follow up on last month's program on Search Engine Optimization and Social Media marketing and learn how your firm or organization can make the most of this new digital marketing technology.

About Our Speakers:

Jesson Zafar

Jesson has over seven years of marketing experience with a focus on new media and digital technology. He previously worked for several companies in the architecture, engineering and construction industries in marketing and business development roles. Currently, he serves as the SEO Specialist for Southern States Cooperative, Inc., a billion dollar company with over 900 retail locations in the United States. His responsibilities include managing corporate strategy and production for all Search Engine Marketing & Online Advertising.In addition, he is the Owner & Creative Director of The Orange Marketing Group, a marketing consulting company for small to mid-sized businesses. Jesson has a BA in Business Communication from James Madison University.

Sara Lowery Anderson

So the story goes, Sara has been comfortable talking to and in front of strangers since she was a chatty and curious child. Perhaps this explains her passion for communication in any and all forms. In her roles as a marketing professional, Sara has coordinated initiatives for the production of marketing collateral and proposals, strategic teaming communication, business development, market research, and more. A social media advocate, Sara enjoys driving the initiatives for a substantial social media marketing strategy for forward-thinking firms and organizations.Sara is the acting Online Community Coordinator for Southern States Cooperative and enjoys managing the corporate Social Media Initiatives and helping to drive the related marketing strategies that push Southern States’ positive messages out to their current and potential customers. She holds a Bachelor’s of Business Administration in Marketing with a concentration in Business to Consumer and a Minor in Conflict Analysis and Mediation Studies from James Madison University in Harrisonburg, Virginia.

View the Presentation: