Content Strategy: More Than Mere Words
Speaker: Joe Sokohl, principal at Regular Joe Consulting, LLC
Date: Thursday, May 3, 2012
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: H&A Architects & Engineers Click here to view map
Register: Click here to register by Tuesday, May 1
As we look at communication across digital channels, we need to have a planned approach to how we both meet business goals and enhance experience.
Enter content strategy.
A key component of user experience (UX), content strategy provides an approach to content assessment, creation, governance, and extension.
Rather than conflating content strategy with copywriting, we need to take a close look at—
- What we mean by "content"
- How we avoid the "content goes here" problem early in projects
- How we assess what we have and what we needs
- How we ensure that the right content gets created in a timely manner
This talk looks at what content strategy is, what it isn't, and several key content strategy methods. Follow a strategic approach to managing content, and you can inculcate your community with core, repeatable communication.
About our speaker:
For 20 years, Joe Sokohl has concentrated on crafting excellent user experiences, using content strategy, information architecture, interaction design, and user research. He helps companies effectively integrate user experience into product development.
Currently the principal for Regular Joe Consulting, LLC, Joe has previously held UX-oriented positions based in Boston, MA; Hamburg, Germany; Chicago, IL; Durham, NC; and here in Richmond. His diverse client list includes SnagAJob, Aetna, the Library of Congress, Best Buy, and the CDC.
A recent member of the board of directors for the Interaction Design Association, Joe actively engages with the UX community through speaking engagements worldwide. He also tweets about UX and other topics from @mojoguzzi as well as blogging at sokohl.com.
Last but not least, he’s been a soldier, cook, radio DJ, blues road manager, and reporter once upon a time.