Monday, May 20, 2013

Topic: “Richmond 2015: It’s Not (Really) About the Races”

Speaker: Lee Kallman, Marketing and Communications Director for Richmond 2015

Date: Thursday, June 6

Time: 11:45 a.m. – 1:30 p.m.

$25 for members and full-time students; $30 for non-members

Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116


About Our Program
UCI Road World Cycling Championships will race through the Richmond Region in September of 2015.

The race is estimated to have 450,000 on-site spectators, 1,000 world class athletes from over 75 countries competing in 12 World Championship races. This is sure to be a once in a lifetime opportunity for our region.

All that said, racing may be at the core of the 2015 initiative, but it's not what defines the effort.

Join us to learn more about the 2015 Road World Championships and how the organizers are challenged to communicate the broader message of why this means more to Richmond than just world-class racing.
About Our Speaker
Lee Kallman is the Marketing and Communications Director for Richmond 2015, the non-profit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Cycling Championships.
Lee Kallman is a dynamic marketer with more than 16 years of agency and corporate experience across technology, sports and service industries.

Kallman began his career in 1995 working with EDS on the launch of the US Cycling Team’s “SuperBike” as well as the company’s sponsorship of the team through the 1996 Olympic Games. In 1997, Kallman shifted his focus to technology marketing with Alexander Communications, one of the premier, technology-marketing firms in the country.

In 1999, Alexander Communications was acquired by Ogilvy, where as a Vice President, Kallman lead a team focused on marketing and communications strategy and program implementation for companies such as Telstra, Cisco, Lucent Technologies as well as several hot start-ups.

In 2002, Kallman assumed the lead of the marketing department for the Atlanta Beat, Women’s Professional Soccer team. Over the next two years Kallman drove the strategy and successful implementation of grassroots, new media and traditional programs that lead to significant year-over-year growth in sponsorship and ticket sales.

Kallman transitioned to the corporate side of sports marketing in 2004 with Velocity Sports Performance, where he lead the company’s national marketing efforts while establishing successful partnerships with companies including Nike and Gatorade.

In 2006, he moved back to his hometown of Richmond, VA, to become the Managing Partner in Happy Face Photography, a local children’s photography company. Over the next four years Kallman expanded the operations throughout three states, doubled revenue and then sold the business to Lifetouch National School Studios.

Lee lives in Richmond’s West End with his wife, Faith, and two children, Ali and Sander. Lee can often be found bicycling throughout the rural roads of the Richmond region.