Tuesday, August 13, 2013


Topic: "Growing Your Personal Brand and Protecting Your Reputation"
Date: Thursday, September 12
Speaker: Robin Russell McCasland
Time: 11:45 a.m. – 1:30 p.m.
Cost: $25 for members and full-time students; $30 for non-members
Location: Owens & Minor, 9120 Lockwood Blvd. Mechanicsville, VA 23116
Register: Register by Tuesday, September 10

About Our Program

Growing Your Personal Brand and Protecting Your Reputation
Personal branding is a popular catch phrase currently, and there’s plenty of information online about developing, growing and protecting your brand.

What makes up your personal brand? There are the skills and experience you bring to a role. You also possess unique qualities and traits that set you apart and make you more desirable as a communication professional. Reputation is another critically important ingredient of your personal brand. In the age of social media, checking up periodically on your virtual presence will help ensure you continue to be perceived among peers, clients and employers as the top-notch professional you are.

Come learn from 2013-2014 IABC Chair Robin McCasland as she shares with you how to recognize the intangible qualities that enhance your personal brands and make you more valuable and marketable as a communication professional. You’ll also learn why it’s worthwhile to go “ego surfing” online to ensure your reputation is solid.

About Our Speaker

Robin Russell McCasland
Robin is the 2013-2014 chair of the International Association of Business Communicators (IABC). She is an accomplished communication professional, recognized among her clients and colleagues for creative approaches to internal communication, with specializations in employee engagement strategies and internal branding.

Robin is serving currently as the Employee Engagement and Internal Communication Leader for the Services division of Dell Inc., in the Dallas area. Before joining Dell, she owned her own communication consulting practice. Previously, Robin was a director in the communication practice of Buck Consultants, a Xerox Company.

Earlier in her career, Robin spent several years in internal communication, marketing and public relations roles with Texas Instruments and Burlington Northern Santa Fe Railroad.

Robin is a past chair of the IABC Research Foundation and has also served on the IABC Southern Region board. She has been president of the Dallas and Fort Worth IABC chapters and was honored as an IABC Dallas Communicator of the Year.

She has received an IABC Gold Quill, Silver Quill and several Bronze Quill awards over the past two decades. She has earned several Communicator Awards for her work on clients’ recruiting and benefits communication projects.

Robin served previously on the boards of Keep Texas Beautiful, Inc., and the Dallas Zoological Society. She is also a Leadership Texas alumnus, and received her bachelor’s degree in Organizational Communication from the University of Texas at Austin.

Robin enjoys traveling, gardening, painting and writing short stories. She also enjoys spending time with her husband, Mitch, and their two dogs, Sheba and Oscar.